Design engineer building things that don't waste people's time. 🇵🇹 Portugal.
I'm a design engineer, ten years in. I've led product design at some of Egypt's most-used apps: Bosta, elmenus, Elves, SOLO. Co-founded ScieNFT before that, and I'm now a certified Framer Expert shipping marketing and product work for YC-backed startups and healthcare AI companies.
Most friction in design and product work is self-inflicted: overbuilt processes, slow motion, five-step flows that should be one. I gave a whole talk about it at Framer Connect Lisbon.
So I work differently. I design and ship the same thing, and keep the first two hours simple because they determine the next two months.
Right now I'm co-founding Lena, a women's health app that gives direct, evidence-based answers instead of the safe non-answer.
I also run Rosseta Club, where I teach the production workflow, not the tutorial version, because the gap between “designed” and “live” is where careers stall.